

To Beat AI, Choose the Hard Path
I’ve spent the past 5 years helping Fortune 500 / FTSE 100 / CAC 40 companies “implement AI”. This takes many shapes, across functions (HR, Supply Chain, Marketing, Sales…) and methodologies (Chatbots, custom algorithms, OpenAI wrappers…). Through it all, I’ve learnt that there is only one thing that algorithms will not replace : friction.

Adrien Book
Jun 17


Six Important Answers From a Week of DeepSeek Questions
Calmer minds will prevail on both AI and its infrastructure

Adrien Book
Feb 4


DeepSeek & the Energy Question No One is Asking
On DeepSeek, AI's energy reckoning, and the unsustainable data center gold rush

Adrien Book
Jan 29


25 Tech Predictions for 2025
From Games that Never End to Hydrogen Power and Decentralised War, it's going to be a wild ride.

Adrien Book
Dec 28, 2024